December Campaign
Client: Quanex | ERA Protect
Prepared by:
CraftFrame.Agency
Date: 27 November 2025

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December Campaign:
Clear & Direct Security
Transitioning from the busy Black November period, our December campaign delivers a focused message directly to our UK Core audience. We're promoting ERA Smart Alarm Kits with an exclusive 20% discount, ensuring simplicity and peace of mind during the festive season.
DIRECT MESSAGE
DIRECT MESSAGE + USPs
Strategy 1
CONNECT – See + Connect
Meta – Feed
  • Primary text: Feel safer every time you come home.
    Upgrade your home security and save 20% on an ERA smart alarm kit this December.
  • Headline: Feel safer at home
  • CTA: Shop Now
Meta – Story / Reels
  • Frame text:
  • Feel safer at home this December
  • Save 20% on ERA smart alarm kits
  • CTA button: Shop Now
Google Search – Headlines
  1. Feel Safer at Home
  1. Upgrade Your Home Security
  1. Save 20% on ERA Alarm Kits
Google Search – Descriptions
  • Upgrade to ERA smart alarm kits and feel safer every time you get home.
  • Protect your home this December and save 20% on your ideal smart alarm kit.
Strategy 2
CONNECT – Lift Up
Meta – Feed
  • Primary text: When life's busy, we've got your home. Upgrade your security and save 20% on the ERA smart alarm kit that fits your life.
  • Headline: We've got your home covered
  • CTA: Shop Now
Meta – Story / Reels
  • Frame text:
  • We've got your home covered
  • Upgrade now and save 20%
  • CTA button: Shop Now
Google Search – Headlines
  1. We've Got Your Home Covered
  1. Smart Security for Busy Lives
  1. 20% Off ERA Smart Alarm Kits
Google Search – Descriptions
  • When life's busy, we'll watch your home. Save 20% on ERA smart alarm kits.
  • Easy to control from your phone, so your home's covered wherever you are.
Strategy 3
RELIEVE – Lighten the Mood
Meta – Feed
  • Primary text: Enjoy cosy nights in and festive trips out while your ERA alarm keeps watch – smart alarm kits now 20% off.
  • Headline: Relax, your home is protected
  • CTA: Get Offer
Meta – Story / Reels
  • Frame text:
  • Relax, your home's protected
  • ERA smart alarm kits – 20% off
  • CTA button: Get Offer
Google Search – Headlines
  1. Relax, Your Home's Protected
  1. Festive Peace of Mind
  1. ERA Smart Alarm Kits 20% Off
Google Search – Descriptions
  • Enjoy cosy nights and trips out while ERA keeps watch over your home.
  • Get festive peace of mind with 20% off DIY-friendly smart alarm kits.
Strategy 4
RELIEVE – Relieve the Pressure
Meta – Feed
  • Primary text: One less thing to worry about. Upgrade your home security this December and save 20% on your ideal smart alarm kit.
  • Headline: One less thing to worry about
  • CTA: Shop Now
Meta – Story / Reels
  • Frame text:
  • Tick "home security" off your list
  • Save 20% on smart alarm kits
  • CTA button: Shop Now
Google Search – Headlines
  1. One Less Thing to Worry About
  1. Secure Your Home This December
  1. Upgrade to ERA Smart Security
Google Search – Descriptions
  • Tick home security off your list. Save 20% on your ideal ERA smart alarm kit.
  • Simple to set up, built to protect, and now 20% off for a limited time.
Strategy 5
INSPIRE – Open Doors + Eyes
Meta – Feed
  • Primary text: Discover smarter home security. Move beyond basic alarms and save 20% on ERA smart alarm kits this month.
  • Headline: Discover smarter security
  • CTA: Learn More
Meta – Story / Reels
  • Frame text:
  • Discover smarter home security
  • ERA smart alarm kits – 20% off
  • CTA button: Learn More
Google Search – Headlines
  1. Discover Smarter Security
  1. Move Beyond Basic Alarms
  1. ERA Connected Alarm Kits
Google Search – Descriptions
  • Discover connected home security and save 20% on ERA smart alarm kits.
  • Get real-time alerts and control from your phone with ERA Protect.
Strategy 6
INSPIRE – Guide + Advise
Meta – Feed
  • Primary text: Not sure which alarm you need? Find the right ERA smart alarm kit for your home and save 20% this December.
  • Headline: Find the right alarm kit
  • CTA: Learn More
Meta – Story / Reels
  • Frame text:
  • Need help choosing a kit?
  • Get guidance and save 20% this month
  • CTA button: Learn More
Google Search – Headlines
  1. Find the Right Alarm Kit
  1. Which Smart Alarm Do I Need?
  1. ERA Protect Home Security
Google Search – Descriptions
  • Not sure where to start? Find the right ERA smart alarm kit and save 20%.
  • Choose a kit to match your home and budget, with 20% off this month.
Strategy 7
SUPPORT – Provide the Tools
Meta – Feed
  • Primary text: Everything you need in one box. Get professional-grade, DIY-friendly protection and save 20% on ERA smart alarm kits.
  • Headline: Everything in one smart kit
  • CTA: Shop Now
Meta – Story / Reels
  • Frame text:
  • Complete smart alarm bundles
  • Professional protection – 20% off
  • CTA button: Shop Now
Google Search – Headlines
  1. Everything in One Smart Kit
  1. Complete ERA Alarm Bundles
  1. Professional Protection at Home
Google Search – Descriptions
  • Get everything you need in one box. ERA smart alarm kits now 20% off.
  • Professional-grade protection that's easy to install yourself.
Strategy 8
SUPPORT – Smooth the Path
Meta – Feed
  • Primary text: Smart security, simple to set up. Fit it fast, control it from your phone, and save 20% this December.
  • Headline: Smart security made simple
  • CTA: Shop Now
Meta – Story / Reels
  • Frame text:
  • Set up in no time
  • Save 20% on ERA smart alarm kits
  • CTA button: Shop Now
Google Search – Headlines
  1. Smart Security Made Simple
  1. Quick to Fit, Easy to Use
  1. ERA DIY Smart Alarm Kits
Google Search – Descriptions
  • Fit it fast, control it from your phone, and save 20% this December.
  • DIY-friendly smart alarm kits that keep things simple and secure.
Thank you!
Let's grow together.
Gustavo Morale | Founder and Director
gustavo@craftframe.agency
+44 0 7774350701
www.craftframe.agency