Client: Quanex | ERA Protect
Prepared by:
CraftFrame.Agency
Date: 27 November 2025
CONFIDENTIAL — © 2025 CRAFT FRAME WORKS LTD. ALL RIGHTS RESERVED. REGISTERED IN ENGLAND & WALES (NO. 16669774).
December Campaign:
Clear & Direct Security
Transitioning from the busy Black November period, our December campaign delivers a focused message directly to our UK Core audience. We're promoting ERA Smart Alarm Kits with an exclusive 20% discount, ensuring simplicity and peace of mind during the festive season.
VISUAL ASSETS FOR META ADS SETUP:
https://drive.google.com/drive/folders/1ONQA5rRuvXaeRZHGUGvY-lSDEoXEpVoT?usp=sharing
DIRECT MESSAGE
DIRECT MESSAGE + USPs
Strategy 1
CONNECT – See + Connect
Meta – Feed
- Primary text: Feel safer every time you come home.
Upgrade your home security and save 20% on an ERA smart alarm kit this December.
- Headline: Feel safer at home
- CTA: Shop Now
Meta – Story / Reels
- Frame text:
- Feel safer at home this December
- Save 20% on ERA smart alarm kits
- CTA button: Shop Now
Google Search – Headlines
- Feel Safer at Home
- Upgrade Your Home Security
- Save 20% on ERA Alarm Kits
Google Search – Descriptions
- Upgrade to ERA smart alarm kits and feel safer every time you get home.
- Protect your home this December and save 20% on your ideal smart alarm kit.
Strategy 2
CONNECT – Lift Up
Meta – Feed
- Primary text: When life's busy, we've got your home. Upgrade your security and save 20% on the ERA smart alarm kit that fits your life.
- Headline: We've got your home covered
- CTA: Shop Now
Meta – Story / Reels
- Frame text:
- We've got your home covered
- Upgrade now and save 20%
- CTA button: Shop Now
Google Search – Headlines
- We've Got Your Home Covered
- Smart Security for Busy Lives
- 20% Off ERA Smart Alarm Kits
Google Search – Descriptions
- When life's busy, we'll watch your home. Save 20% on ERA smart alarm kits.
- Easy to control from your phone, so your home's covered wherever you are.
Strategy 3
RELIEVE – Lighten the Mood
Meta – Feed
- Primary text: Enjoy cosy nights in and festive trips out while your ERA alarm keeps watch – smart alarm kits now 20% off.
- Headline: Relax, your home is protected
- CTA: Get Offer
Meta – Story / Reels
- Frame text:
- Relax, your home's protected
- ERA smart alarm kits – 20% off
- CTA button: Get Offer
Google Search – Headlines
- Relax, Your Home's Protected
- Festive Peace of Mind
- ERA Smart Alarm Kits 20% Off
Google Search – Descriptions
- Enjoy cosy nights and trips out while ERA keeps watch over your home.
- Get festive peace of mind with 20% off DIY-friendly smart alarm kits.
Strategy 4
RELIEVE – Relieve the Pressure
Meta – Feed
- Primary text: One less thing to worry about. Upgrade your home security this December and save 20% on your ideal smart alarm kit.
- Headline: One less thing to worry about
- CTA: Shop Now
Meta – Story / Reels
- Frame text:
- Tick "home security" off your list
- Save 20% on smart alarm kits
- CTA button: Shop Now
Google Search – Headlines
- One Less Thing to Worry About
- Secure Your Home This December
- Upgrade to ERA Smart Security
Google Search – Descriptions
- Tick home security off your list. Save 20% on your ideal ERA smart alarm kit.
- Simple to set up, built to protect, and now 20% off for a limited time.
Strategy 5
INSPIRE – Open Doors + Eyes
Meta – Feed
- Primary text: Discover smarter home security. Move beyond basic alarms and save 20% on ERA smart alarm kits this month.
- Headline: Discover smarter security
- CTA: Learn More
Meta – Story / Reels
- Frame text:
- Discover smarter home security
- ERA smart alarm kits – 20% off
- CTA button: Learn More
Google Search – Headlines
- Discover Smarter Security
- Move Beyond Basic Alarms
- ERA Connected Alarm Kits
Google Search – Descriptions
- Discover connected home security and save 20% on ERA smart alarm kits.
- Get real-time alerts and control from your phone with ERA Protect.
Strategy 6
INSPIRE – Guide + Advise
Meta – Feed
- Primary text: Not sure which alarm you need? Find the right ERA smart alarm kit for your home and save 20% this December.
- Headline: Find the right alarm kit
- CTA: Learn More
Meta – Story / Reels
- Frame text:
- Need help choosing a kit?
- Get guidance and save 20% this month
- CTA button: Learn More
Google Search – Headlines
- Find the Right Alarm Kit
- Which Smart Alarm Do I Need?
- ERA Protect Home Security
Google Search – Descriptions
- Not sure where to start? Find the right ERA smart alarm kit and save 20%.
- Choose a kit to match your home and budget, with 20% off this month.
Strategy 7
SUPPORT – Provide the Tools
Meta – Feed
- Primary text: Everything you need in one box. Get professional-grade, DIY-friendly protection and save 20% on ERA smart alarm kits.
- Headline: Everything in one smart kit
- CTA: Shop Now
Meta – Story / Reels
- Frame text:
- Complete smart alarm bundles
- Professional protection – 20% off
- CTA button: Shop Now
Google Search – Headlines
- Everything in One Smart Kit
- Complete ERA Alarm Bundles
- Professional Protection at Home
Google Search – Descriptions
- Get everything you need in one box. ERA smart alarm kits now 20% off.
- Professional-grade protection that's easy to install yourself.
Strategy 8
SUPPORT – Smooth the Path
Meta – Feed
- Primary text: Smart security, simple to set up. Fit it fast, control it from your phone, and save 20% this December.
- Headline: Smart security made simple
- CTA: Shop Now
Meta – Story / Reels
- Frame text:
- Set up in no time
- Save 20% on ERA smart alarm kits
- CTA button: Shop Now
Google Search – Headlines
- Smart Security Made Simple
- Quick to Fit, Easy to Use
- ERA DIY Smart Alarm Kits
Google Search – Descriptions
- Fit it fast, control it from your phone, and save 20% this December.
- DIY-friendly smart alarm kits that keep things simple and secure.
Thank you!
Let's grow together.
Gustavo Morale | Founder and Director
gustavo@craftframe.agency
+44 0 7774350701
www.craftframe.agency
December Campaign